Oxidation Reduction Potential (ORP) is a term that gets thrown around a lot in the water filtration industry. Unfortunately, most of the information surrounding the term is vague and commercially-biased. So what exactly is Oxidation Reduction Potential and what are its effects?

Virtually all liquids have an Oxidation Reduction Potential (ORP), which is the potential for one liquid substance to reduce to the oxidation of another substance, as measured in millivolts (mV).

In other words, the more powerful the antioxidant, the lower the ORP level. As things oxidize, the ORP rises.

Normal tap water has an ORP of +250 to +400, meaning that its potential for reducing oxidation is nonexistent. Only a negative ORP can reduce or negate oxidation.

Evolution Water has an ORP of -200 to -700, depending in part on the amount of minerals in the source water and how the ionizer is adjusted. This means it has a very high potential for reducing oxidation. Fresh squeezed orange juice has a -250 ORP, as do most other fresh squeezed juices and vegetables. However, if they have been pasteurized or otherwise processed, the antioxidant properties are diminished or removed.

Tests reveal that bottled mineral waters have an average ORP of approximately +200mV only slightly lower than ordinary tap water. It is a simple, but much overlooked, fact that all water “filtered or otherwise” is acidic in nature. Chlorine, other chemicals, contaminants, and byproducts of natural water give it an acidic pH level. Over time, this acidity can be very harmful to your health and the ability to fight disease because many organisms, viruses, bacteria and even cancer, become more prolific and more harmful in an acidic environment.

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Conversely, higher pH, higher alkaline water becomes a defender of your entire immune system, providing an inhospitable environment for diseases to take hold and cleansing every cell in your body of impurities and toxicities every time you drink. And realistically, there are toxins everywhere. They are in the air we breathe, the foods we eat, the things we touch.

You can’t get away from the side effects of a modern world. But you can fortify yourself from the inside out by consuming double purified, ionized, antioxidant Evolution Water. Our Aura Alkaline Water Filter can provide you with these benefits.

Ionization is a process of electrically charging water by running the water over positive and negative electrodes, ionizing the minerals in the water and creating a high pH, alkaline water. The cleansing and nourishing comes from the high antioxidant quality of the ionized water. Ionized water is a free radical scavenger, counteracts oxidation in every cell of your body and is extremely hydrating..

With Evolution Water you get the absolute cleanest, healthiest, and most energizing form of water available on the planet, ready to use whenever you need it.